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ecoRobotix is off to Silicon Valley

And the winner is… ecoRobotix! The startup company is one of the five winners of the Swisscom StartUp Challenge 2017.

At stake in this prestigious competition was a trip to famous Silicon Valley in the United States, where the successful contestants can attend a week’s course in Business Acceleration. This is effectively a customised mentoring programme, which should make it possible for innovative businesses to get detailed feedback on their commercial strategy, while at the same time benefiting from key encounters with potential partners and/or business mentors of international repute.
“For ecoRobotix this represents a fabulous opportunity of forging relationships with the United States, and finding out about the challenges facing American agriculture. We are convinced that our intelligent robotic weeder could have a part to play”, said Aurélien Demaurex, CEO of the startup.
Incidentally, he will be the one setting off for Silicon Valley on 24 September, along with representatives of the four other innovative companies: Advertima, AlgoTrader, 1Drop and OneSky.


Apart from the competition, the general public also had the opportunity of choosing a winner for the Public Prize.
10 carefully selected finalists were offered the chance of presenting an elevator pitch. They were each given 45 seconds of presentation time, facing the camera, to make an impression – just the length of time for negotiating several floors in an elevator.
The videos were then put to the public vote online at the Swisscom website. And it was a pleasant surprise when ecoRobotix once again emerged a winner, from the heart this time – or from the “likes” – however you want to put it.
Don’t fail to check out the video of the ecoRobotix pitch at the end of this article!

The prizegiving ceremony of the Swisscom StartUp Challenge took place on 17 August at the Werkstadt, Swisscom’s brainstorming workshop in Bienne. Out of the 201 startups of the initial lineup invited to present their smart idea backed up by a convincing business model, only 10 made it through to the next round, yielding five ultimate winners.