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ecoRobotix strengthens its Executive Board with an internationally renowned entrepreneur

Renowned entrepreneur, Hans-Peter Metzler founded NewLogic AG in 1997 before successfully selling it to the global IT group Wipro Ltd. in 2005. His appointment will contribute to the international expansion of ecoRobotix.

„Hans-Peter Metzler has followed the same path as us with his company NewLogic. He not only brings vast experience as an entrepreneur and investor in technology companies, but also extensive knowledge of the international market,” explains Aurelien G. Demaurex, CEO and co-founder of ecoRobotix.

After graduating with a degree in mathematics and physics, Hans-Peter Metzler began his professional career in 1984 at Siemens AG. In 1992, he became Managing Director and Head of Research and Development at Siemens Components, Asia-Pacific, and in 1996, Managing Director of the Microcontroller Division at Siemens AG.

In 1997, he founded NewLogic AG and after its resale, invested in other companies such as Navsemi Inc. in the United States, ID-Solutions s.r.l. in Italy, Dacuda AG and CCS Group AG in Switzerland. These companies also had successful exits. A music lover, Hans-Peter Metzler has also been President of the Bregenz Festival since 2011.

„I am delighted to be participating in the development of tomorrow’s agriculture. ecoRobotix’s technology is a major development that provides benefits both for consumers and farmers,” said an excited Hans-Peter Metzler.

About ecoRobotix

Founded in 2011 by Steve Tanner and Aurélien Demaurex, ecoRobotix has developed an autonomous weeding robot that helps improves the environmental impact of agriculture, in particular, reducing the use of agrochemicals. The goal is to help farmers produce healthier, cheaper food with fewer chemicals using autonomous machines based on artificial intelligence. In 2018, ecoRobotix raised CHF 10.6 million through Series A funding from investors. The company has been awarded the Scale-Up Vaud label which supports fast-growing technology companies in the Vaud region. It is supported by the Swiss Climate Foundation and received the “Umweltpreis der Wirtschaft” (Environmental Economy Award) at the end of 2018. Since July 2019, ecoRobotix has been a „B Corp“ certified company.

Useful links

ecoRobotix on vidéo
ecoRobotix pictures (no more available)
press release and picture of Hans-Peter Metzler (no more available)


Isabelle Aeschlimann • communication officer • +41 24 524 41 23
Email: media@ecorobotix.com